Website visitor tracking for your Hospitality business is a key component in the fight to win more sales at less cost. The sooner visitors can be identified and then engaged on your site, the greater the opportunity for getting the reservation.
Use of Online Travel Agents, such as Expedia or Booking.com, in the hotel hospitality marketing toolbox is currently overweight. It increases reservation costs to both the hotel owner and the leisure and business traveler.
While OTA premiums rise and governments elect to return fair, competitive prices to consumers, hotels need to focus on direct bookings. This requires software tools to pull better results from marketing campaigns.