Customer relationship marketing focuses on the ability to retain and engage customers before and after their purchase agreement with you. With high levels of competition in almost every sector, business marketing strategy must not only accurately target new business but also those prospects and customers who return to your website or respond to your campaigns.
To do this effectively. enterprise level businesses have been employing Marketing Automation for some years now and their testimony shows that results are impressive. Until recently, the cost of Marketing Automation software and services was beyond reach of most small to medium-level businesses. But as new software and service companies with small-enterprise experience enter the marketplace, Marketing Automation and its ability to support customer relationship marketing activities is now a golden opportunity for all levels of business competing for the consumer’s attention.
As technology grows, the ability for customers to interact with you online and be able to take direct action based on your responses is only going to increase. To be more competitive, your marketing efforts will need to be smarter and faster with your prospect and customer relationships. But as a small or medium business, you will also need to be much more strategic, choosing the right tactics for your target audience while controlling your resources. This is going to require both skills and experience.