Target content marketing finds the right audience for your products and services, engages them and then converts them. Both targeting and dynamic, dedicated content are two prime movers of successful internet marketing.
This is extremely important for small businesses, such as hospitality where the costs to win bookings must be carefully managed. The use of marketing automation for the sales cycle results in lower costs and faster closing rates with automated bookings.
To most marketers, this is not something new. Yet even with the right skills, marketers struggle to achieve viable, quality leads or contacts for the sales team. The reason for this is time. It is imperative to identify and respond to customer queries in real-time. It requires automation and the best marketing tools to gain valuable insight into user need and then connect with the prospect.
The basic premise of Jay Baer’s smart book, Youtility, is that it isn’t enough to just promote products and services online. To stand apart from your competitor’s offer and attract new customers, being useful to the User is a key marketing strategy. Automated on target content marketing allows companies to monitor diverse marketing channels and distribute very specific responses to individuals in a dynamic environment.