Customer Conversion Services Improve Hotel Direct Bookings
Whether your business is a start-up launching a commercial venture or an experienced hospitality enterprise struggling to gain customer share, Leadables’ services will identify the customer conversion issues, develop and implement solution-based strategies.
Our customer conversion services include implementation of data-driven technology which is the cornerstone of today’s marketing activities. Also referred to as Marketing Automation, this technology monitors activity on your web sites and campaigns, gathering data in real-time to give you important information about who is viewing your site and campaigns. With real-time business rules, you can reach out to these prospects with information and offers to help close the deal.
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Inability to Convert Customers is like a ‘DO NOT DISTURB’ sign on the door.
The complexity of digital marketing is pushing Hotels to rely on third-party booking engines, such as Expedia and Booking.com. But Hotel managers need to be aware that customer conversion to the Hotel Brand is non-existent on these booking engines. This in turn pushes people wanting to book to search out the hotel’s brand website in an effort to find more information and answers to questions.
The brand website is where hotels can find quality prospects ready to book which in turn can increase hotel revenues. Although independent, smaller hotels have limited resources for online marketing, the brand website that converts customers is key to the bottom line of the business. Research shows it is still the cheapest way to get bookings.
But many hotels stop short of investing in their own marketing leaving travelers with insufficient support for the reservation decision. It’s almost as if there’s a Do Not Disturb sign on the hotel website. Nice photo’s but little incentive to take the reservation step.
By automating the hotel marketing process, Hotels can fill the void of the online booking sites and provide valuable answers to the customer’s questions at the decision moment. Hotel Managers are now turning to skilled marketing agencies to fill this gap and provide expertise with the user experience. Another important benefit is how user experience (UX) is also helping to develop better products and services. In the highly competitive hotel market, that can be a huge plus.